The
Hindu pantheon rests heavily on its
many and varied rites and rituals, which differ vastly among
individuals, sects, casts, communities, villages and regions. What
makes Hindu rituals so special is that the religion offers many similar
features too, which bind Hindus spread across the globe, amazingly
linking them into a single unit, even influencing other major religions
of the world.
Among the most notable of features is the clear
demarcation Hinduism makes between purity and impurity. This religion
presupposes that every follower would have in him or her some degree of
pollution or non-refinement, which would be overcome or at least
minimized with the constant practice of these rites and rituals.
Avoiding impurity of mind, word and deed and purifying the self with
holy water, is hence, one of the basic feature of Hindu rituals. In
Hindu culture, those who manage to sidestep temptations and follow the
righteous path are accorded increased respect in society.
One
other notable feature of this religion is the faith people have in the
power of sacrifice and sacrificial or Vedic rituals. These sacrifices
include preparing a sacred space to conduct the ritual, recitation of
Vedic texts and mantras and offering items to the ahuti or the sacred
fire. Yet another concept is that of earning punya or good Karma
through acts of charity or good deeds, which, Hindus believe, will
reduce their Karma and take them to a better world after their time on
earth.
Hindus
visit
temples to conduct their religious worship. But predominantly, Hindus
consider home the best place to perform basic religious rites and
rituals, on an everyday basis. The religion stipulates various kinds of
rituals one can conduct at various times of the day, especially during
dawn and dusk. Of course, orthodox families may even engage in rituals
more often.
In most households, especially those from South
India, the women of the house wake up at dawn, take a bath and then
draw auspicious designs on the floor of the doorstep, either using
chalk or rice flour. These designs are referred to as Kolams. In the
North, they use colors to draw out these geometrical designs and term
them as Rangolis. Then comes the personal worship of the Gods installed
in the family shrine. This ritual involves performing a detailed puja,
involving lighting the lamp, taking aarti, offering food before the
images, reciting prayers and singing bhajans (devotional songs).
Very
traditional Hindus recite from the Rig Veda, the Gayatri Mantra and
offer prayers to the Sun at both dawn and dusk. In rural areas, you can
often find a huge group of people, mostly women, who get together for
satsang (prayer and/or discourse) sessions, chanting hymns and singing
in praise of their favourite gods. Hindu men also offer a little water
during their daily bath, in the memory of their ancestors who, they
believe, bless and protect them and their families from all negatives.
At
mealtimes, there are families who set aside a small portion to be given
away to the needy. Many also feed birds, especially crows, who are
considered to be ancestors revisiting the household in this form. These
acts are believed to serve as good Karma which would protect both the
followers and their families.
The basic tenet of Hinduism is
bhakti or devotion to personal gods. There is a lot of sectarianism
among various Hindu communities, even within a single region. Such
sects may believe only in that one god and no one else. Nevertheless,
Hindus have a wide variety of gods to choose from and many Hindus opt
to focus on their own ishta devata (beloved personal God), which may
not necessarily conform to their religious sect's views. Hence most
Hindus turn out to be polytheists, worshipping more than one single
deity.
The
most important aspect of Hindu worship is the Puja (alternatively spelt
as "Pooja"), which consists of a variety of ritual offerings and
prayers to be performed as mentioned in the puja vidhi (protocol of
worship as stipulated by the religion itself). The worship may be in
the form of a person or a symbol, representing the presence of the
sacred divine.
The special significance of Hinduism is that it
includes the worship of all the five Panchamahabhutas or the five
elements of fire, water, earth, air and ether. Taken together, the
Panchamahabhutas constitute the physical, "macro" world and also exist
within us all, within our own "micro" worlds. Each of these Mahabhutas
also corresponds to the five Indriyas (physical
senses).
While
some Hindus conduct these pujas at home on an everyday basis, there are
others who perform more elaborate special ceremonies at temples or
rented halls, with the help of the resident or family priests, who are
competent to carry out the detailed procedures. The priests are treated
as representations of the divine and are given offerings and gifts at
the end of the ritual. Those witnessing the rituals are also offered
gifts and Prasad (food, which is treated as divine grace).
Hindus
perform Pujas at many occasions, such as after conception for the
mother, during her fourth and seventh months of pregnancy, birth of the
baby, infancy, childhood, upanayanam (sacred thread ceremony),
marriage, death, funeral and finally, on the 13th day after death,
which signifies bidding a final farewell to the soul of the deceased.
Many families also conduct an annual Shrardha, a ritual performed to
pray for the peace and happiness of the departed soul.
There
are many explanations as to how the word "Puja" came into being. One
version says that the word "Puja" is derived from the Sanskrit roots,
'P', which stands for 'Paapa' or sin, and 'J', which stands for 'Janma'
or birth. Some believe that the word Puja is derived from the Dravidian
word, "pu-chey" or offering flowers. Some other version links this word
to "pusu", which means, to smear with vermilion or sandalwood paste.
Puja
serves as a substitute to homa (sacrificial fire ritual), bali (animal
sacrificial ritual) and other Vedic rituals which women and the Shudra
community (the lowest community in the then-relevant caste system)
could not perform. With the advent of Buddhist and Jain cultures that
preached ahimsa (non-violence), animal sacrifices were discontinued and
religious iconography, symbolisms, idol worship and puja took their
place instead. Puja was acknowledged as a religious medium for all
Hindus, irrespective of caste and gender, and, therefore, became the
universal option of prayer for everyone.
In the
present, Puja
includes all forms of ritual or ceremonial worship, its vast spectrum
including daily domestic offerings of flowers, fruit, leaves, food and
water to the deities, to performing detailed and complicated rituals at
temples, even to offering sacrifices of chicken and goats in certain
Kali, Durga and other such temples.
Generally, Hindus see the
puja as a simple way for ordinary mortals to relate to the divine, so
it can even be performed even on something that symbolizes the divine,
like a cow or a tree. Puja takes several forms, such as darshan (simply
gazing at the deity's image), arpan (offering flowers, fruit, incense
and so on to the deity), smaran (contemplating on the ishta devata at
all times), shravan (listening to stories of or hymns in praise of the
deity) and bhajan (singing in praise of the deity). The prayer thus
performed could either be silent or be accompanied by prayers. Pujas
can also be performed either individually or in groups. The entire aim
of performing the puja is to create a protective layer of spiritual
forces around us, warding off all evils and negative forces, thereby
creating a conducive environment to lead a happy and peaceful life.
Each
puja involves the use of a variety of materials, as specified in that
particular puja vidhi. The simplest of pujas requires offering of
pushpam (flowers), phalam (fruit), toyam (water), karpuram (camphor)
and naivedyam (food). The more elaborate puja rituals, would, of
course, need more materials.
According to Shri Aurobindo,
Vedic rituals such as the Yagna and Homa are "attempts to fulfill the
purpose of creation and elevate the status of man to that of a godhead
or a cosmic man". But the simple puja is a symbolic offering of our
lives and activities to that higher cosmic power, who we term as God.
Each
and every item used in the Puja has a reason and a symbolic
significance behind it. We now delve into the significance of each of
these Puja-related objects.
The
Vigraha is the idol or image of the chosen deity. The term "Vigraha"
comes from the Sanskrit root, "Vi+Graha", which means, something that
is shorn of the negative effects of the planets or the "grahas", as
they are called. Hinduism believes a lot in planets and the effects
they cast on human beings. The divine is considered to be the
controller of these planets and hence, is said to be beyond these
effects. Surrendering to such a divine force, Hindus believe, will also
liberate them from their grahadosha (ill-effects of planets). Offering
various items to the Vigraha during the Puja is symbolic of the
devotee's surrender to the deity.
The puja Vigraha could be
made of any material, such as mud, clay, brass, copper, silver or even
be gold-plated. There are no bars whatsoever on that aspect.
The
term "Purnakumbha" in Sanskrit means, "full pot" - "Purna"
(full)+"Kumbha" (pot). The Kalasha or the Purnakumbha is an earthen or
metal (usually copper or silver) pot or pitcher, which is filled with
water. Mango leaves are then placed on this pot, with a coconut atop
it. This purnakumbha is then placed before the deity prior to
commencing the puja.
The pot here signifies Mother
Earth; the water is considered the life-giver; the leaves signifiy the
life breath and the coconut, the divine consciousness. The coconut is
referred to in Sanskrit as the "Sriphala" (God's fruit).
Water
is known to be a cleanser, and hence, Hindus use it to purify both
themselves by performing Prokshanam (sprinkling of holy water) on the
head and also on the food, before they consume it. Hindus usually
sprinkle water around their food three times, before they start eating.
This could in a way be associated to the Western culture of giving
thanks before consuming meals.
The Kalasha is used during almost all pujas and is also considered by
some as Goddess Lakshmi, the Goddess of Wealth.
Rangoli,
though not compulsory for Pujas, has nevertheless made a significant
contribution to India's culture. The art of Rangoli or Kolam, which
involves drawing on flat surfaces, usually at thresholds of houses, can
range from very simple to very elaborate and colored designs. While
they look like mere geometrical figures, they actually represent
divinity in many ways. Since the Rangoli was a work of art, it was
considered that only a woman with a spiritual bent of mind could create
a perfect one. This raised her stature in society, even if she was
actually illiterate otherwise.
Some rangolis were then used to
invite good into the house and ward off the evil. The most notable
thing about rangolis is their highly fragile structure. Made of many
kinds of powders, it needed tremendous control on the part of the
artist to create a perfect design. This meant that she would have to be
completely immersed in the activity, without letting any internal
thought or external event distract her. That would itself give her
temporary liberation from the material world.
At a more spiritual level, it shows how temporary even a beautiful, painstaking, creation is, in this material world. Due to its extremely fragile state, even a gust of wind or a few drops of rain can completely destroy a rangoli. However, modern times have seen an alternative to using powders for Rangoli, to overcome this fragile state. Sticker Rangolis are now available, with readymade Rangoli patterns on plastic sticker sheets. These Rangolis are ready to use and simply need to be stuck to the area needed to get the exact look of an original Rangoli.
There
are certain leaves that are considered the symbols of divinity, such as
mango leaves, betel leaves, banyan leaves and leaves from the 'Bilva'
or 'Bael' trees. Areca-nuts and betel nuts are also considered holy.
The
flowers we offer to the deity during Puja symbolize the good in us. It
is a way of offering the 'sat' (good) that has blossomed within us as a
result of performing these rituals. Flowers also are an embodiment of
water, especially the lotus, which rises from water.
Hindus
consider the lotus, also the national flower, as the most sacred among
flowers. The lotus also embodies the true soul or spirit of the
devotee, which represents the pure Self, the Being, which, in spite of
rising out from dirty, turbid water, is yet clean and free of it all.
Hence, this flower signifies enlightenment and mukti (liberation) from
the material world.
According to Hindu mythological, the lotus
symbolizes creation, since Brahma, the Creator of the Universe, comes
forth from the lotus that bloomed from Lord Vishnu's navel. The
Padmasana (lotus posture) is used during meditation and yoga as
well.
Flowers
constitute a very important part of any Hindu Puja. It is one of the
most important offerings made to the deity. Flowers are used both while
performing the Puja at home as well as temples and all other sacred
places. There is hardly ever some Puja conducted which does not use
flowers. During the course of the Puja, the deity is decorated with
various types of flowers and garlands made of different flowers and
leaves. Flowers are also placed at the feet of the deity and often
times; the deity is also showered with these flowers. The Puja thali
(plate) thus always includes a lot of colored, fragrant flowers to be
used for that particular Puja.
Puja vidhis many times specify
the flowers to be used while performing that particular Puja and the
method in which they are to be used during the Puja. Some flowers are
actually associated with a particular deity, so they are used in a Puja
which is aimed at pleasing Him/Her. For example, the red Hibiscus
flower is used for Lord Ganesha's Puja. He is garlanded with a string
of hibiscus, along with the Ariham, better known as Durva, grass. Lord
Krishna is often garlanded with a Vanamala (mixture of sweet-smelling
flowers) and the Tulsi Mala (garland of tulsi or leaves of the Holy
Sage plant).
The act of garlanding the deity with
flowers, placing flowers at His feet and showering Him with flowers
signifies the seeker's complete faith, devotion and surrender to that
deity. In offering the flowers, the seeker is actually offering his own
self to the deity.
Sometimes,
some flowers are completely avoided for a particular deity, as it might
have been cursed for that particular god and so on. Flowers with very
strong odors are generally never used for the Puja. Also, flowers
without fragrance are also avoided. Wild flowers and those which
haven't blossomed fully are not used either. Similarly, flowers
mutilated by birds or insects are not used. Flowers picked from
gardens, on the other hand, are considered the best for a Puja. In some
cases, flowers picked from a forest may also be used.
Just as
in the case of human beings, the flowers used for a Puja too are
categorized into Sattva, Rajas and Tamas. This is based on the flower's
origin, shape, fragrance and color. Flowers that fall into the Sattva
and Rajas category are commonly used for everyday worship. Tamas
flowers, on the other hand, are completely avoided during major
functions and Pujas, though they might be used at some festivals.
Flowers
that fall under the Sattva category include Nandyavartham, Arka, Drona,
Jasmine, Coral tree flowers, white lotuses and so on. The red lotus,
white thorn apple flowers, trumpet flowers etc fall under the Rajas
category, while the China Rose, cotton plant flowers, Ketaki, Kusa
grass etc fall under the Tamas flower category.
Offering
the phalam or fruits symbolizes surrendering the fruit of our action at
the feet of the Lord. This signifies detachment, surrender and
self-sacrifice.
Gandham
or fragrance-emitting materials, such as incense, can collectively be
grouped to symbolize our vasanas (samskaras or subconscious
inclinations developed) and desires we accumulate throughout our lives.
These we offer to God, in order to obtain liberation from the
birth-death cycle.
Incense sticks are created by extracting
the perfume of fragrant wood and flowers. Burning these creates a
congenial atmosphere for meditation and spiritual
contemplation.
Dhoop
aims at worship of the divine via the sense of smell. Dhoopam or the
smoke arising from camphor or incense sticks or powder (samrani)
symbolizes our clouded consciousness that creates a huge hurdle on the
path of self-realization. It also signifies the shackles we are bound
with in this material world. Offering dhupam signifies surrendering our
fickle, illusory minds to Godhead. On the elemental side, dhupam stands
for air, which again signifies the life-breath or the prana within us.
The
term "dhoop" is said to originate from the dhoop tree, which is found
in eastern parts of India, and whose chips emit a wonderful fragrance.
But in actuality, dhoop is black-colored putty, which is made from a
mixture of wood chips, herbs and ghee. This could also make for a mini
havan of sorts. But since dhoop works through the power of fragrance,
it is not the mainstay of Vedic rituals.
Both the aspects of
gandham and dhoopam create an illusion of physical purification. The
seeker derives a psychological benefit out of the same, which helps him
to delve deeper into his meditation.
Apart
from all the above materials, there are different kinds of powders used
in a Puja too. These include Kumkum (vermilion), Haldi (turmeric),
Chandan (sandalwood) and Vibhuti (holy ash). Each of these powders is
used for a specific purpose, as listed below.
Kumkum stands for both our emotions as well as our inner wisdom. The turmeric and sandalwood symbolizes our inner purity, as also our false ego and inner pride. Sandalwood additionally gives the seeker peace of mind, cools his system and helps him concentrate during his meditation sessions.
border="0" cellpadding="5" cellspacing="0" width="150">Vibhuti
or the sacred ash is usually associated with Lord Shiva. It is termed
as "Vibhuti", as it endows the seeker with all prosperity. It is also
known by various other names, such as "Bhasma" as it burns away all
sins from the seeker; "Bhasitam" or "brightened", since it enhances
one's spiritual aura; "Ksharam" or "destruction", since it destroys
danger; and "Raksha" or the "protector", since it acts as a protective
armor against negative and evil forces. Vibhuti is also significant, as
it is a reminder of the evanescence of the human body, which will
eventually be reduced to a potful of ash after death.
Vibhuti
is of great spiritual relevance as well, in Hindu culture. When Shiva
razed down Kama (the God of Love) and reduced him to ashes, nothing
remained - all desire was burnt to ashes, but pure love reigned
supreme. So eliminating desires gives rise to that Prema (pure love)
welling up from the soul. Since ash is the final thing, it cannot
change, fade, dry or disappear. It cannot get dirty, lose color or rot
over a period of time. So applying vibhuti on the forehead is symbolic
of reaching the state of nothingness and thereby, attain liberation.
The
unchangeable nature of ash is also that of the true nature of the soul
or the Atman. The vibhuti can be rubbed all over the body or applied on
the forehead area between the brows. Shaivaites (followers of Shiva)
also wear stripes of the holy ash across their foreheads and arms.
Vaishnavites
(followers of Vishnu) place a Namam on their forehead as Tirumann or
the "sacred earth (dust)". The Namam consists of three vertical lines,
either shaped in a "U" or "Y", joining at the base. The two outer white
lines symbolize the worship of Brahma and Vishnu, while the central red
line stands for the worship of Goddess Sri Mahalakshmi. The Namam or
the Tirumann goes to show that all wearing the same would eventually be
transformed into higher spiritual beings.
Prasad
or Naivedya is the food that Hindus offer to God during the course of
the Puja. This signifies the "avidya" or the ignorance that the devotee
offers to the chief deity of the Puja. The food embodies the ignorant
consciousness, which is placed before the deity, so that He may
transform it into spiritual enlightenment. Consuming this Prasad
removes the avidya from the follower and fills him/her with the light
of true knowledge, which purifies and creates a new, better individual
out of the devotee.
Many major Pujas involve sharing of the
Prasad with other devotees who have gathered to witness the Puja. The
act of sharing the Prasad signifies sharing the knowledge the devotee
has attained, among his fellow beings, thereby purifying him further.
Naivedya
is usually offered in metal vessels, such as brass and silver.
Sometimes vessels made of alloys are also used for the same.
Bells
are often rung during Puja, irrespective of whether it is performed at
home, temple or sacred place. Though this has not been laid down as a
compulsory Puja rule in any ancient spiritual text, it is now become
part and parcel of any Puja. The symbolic element of ringing a bell
during a Puja is that the chime of the bell, especially that of the
deep, sonorous bell, is very similar to the sound of the Primal Sound,
the "Aum". This sound is believed to do away with all unnecessary
negatives from the atmosphere, taking away everything that is
time-space oriented, and finally letting the devotee touch the plane of
the absolute, the one that simply "IS". Of course, this is a mere
symbolism, but it still creates a holy effect when a sweet-sounding
bell is rung during the Puja!
The sound of
tinkling bells diverts the mind from its thoughts and makes it focus on
the bells instead, thereby preventing worldly thoughts for that moment.
It could also be considered a sort of "doorbell", using which the
devotee can "announce" his presence to god and stand at His doorstop.
The
louder-sounding bells and cymbals rung during major festivals might
have been a more social than a spiritual phenomenon. This was probably
a way for the villagers to realize that it was time for worship. Maybe
this was also done to show the particular person's power in society
then.
Bells are generally made of brass and some metal alloys
and they come in various shapes and sizes. Tibetan bells are very
ornate and have a deep resonance. The bigger the bell, the more Naada
or resonance it will generate.
Offering
deepam (or light) is an integral part of all pujas, major or minor.
This signifies the light residing within us, the true Self that we
offer to the divine in a spirit of pure devotion and surrender.
Element-wise, deepam refers to the fire residing inside the Atman.
Simply
put, light is believed to be the source of wisdom, as it dispels
darkness. The Self has also been described, in spirituality, as
effulgent light. Symbolically, the oil used represents the vasanas, the
wick represents the ego and the fire, the flame of knowledge that burns
out the ego.
The lighting of the lamp is a very auspicious
occasion at any puja, festival or occasion for this very reason. It is
believed that god inhabits that house where the woman of the house
lights the lamp every morning and evening. The Diwali, the Festival of
Lights is celebrated by first lighting little diyas (earthen lamps) and
then bursting colourful crackers. These diyas are made only of natural
materials, like clay.
A part
of the Deepam category, the term, "Aarti", is said to have come from
the Rigveda, probably among the earliest Hindu scripture. The Sanskrit
term, "Aarati" comes from the roots, "aa", which means, 'towards' and
"rati", which means, 'the highest love for God'. This term has many
meanings assigned to it. Some aver that this goes to mean the time just
before darkness sets in after sunset. Others believe that the word,
"Aradhana", which is synonymous with Aarti goes to mean "the greatest
love for God", which gives true and lasting happiness and joy.
The
element of fire or light is related to sight or vision. According to
Hinduism, fire cleans and purifies all. The aarati is performed to
achieve just that. A small piece of camphor, clay or metal lamp with
oil or ghee-soaked cotton wicks is placed on a metal plate, along with
incense and flowers. After the camphor or lamp is lighted, the plate is
rotated clockwise in front of the vigraha. This signifies invoking the
divine. Bells are rung along with the aarati and prayers or hymns are
chanted side-by-side. When the aarati is performed, it is believed that
even the plate and light get blessed by the divine. That is why the
plate is shown around to all, so that all present can put their hands
over the flame and touch it to their eyes.
The aarati is
usually performed in different ways in several parts of India. Even the
traditional concluding aarati song is different across the regions of
India. But the ultimate aim of the aarati is the smae - to attain that
highest love for god. The aarati performed in South India is known as
the Deepa Aradhanai.
The aarati can also be performed in front
of a person to ward off all evil spirits and bad omens, to greet people
of very high status and to welcome a new member in the family, such as
a daughter-in-law or a newborn infant, who are entering the house for
the first time. The aarati is also performed on newly acquired property
or land and also during the Bhoomin Pujan (foundation-laying ceremony).
The plate on which the aarati is performed is usually made of
bronze, copper or silver. Placed on the plate are flowers, kumkum,
haldi, vibhuti and stand to place the incense sticks.
The
Japamala or the rosary is one other accessory of the Puja. Though not
everyone uses these, there is a certain significance of the Japamala in
Hinduism. Japamalas usually contain 108 beads. It is believed that a
man breathes 21,600 times each day. Finishing 200 rounds of recitation
with the Japamala everyday comes to a total of 21,600 counts, which
means, the seeker does one Japa (prayer) for each breath taken. This
signifies that he had been thinking of god all day. Some japamalas also
contain divisions of 108, so the prayer rounds are calculated
accordingly, again to give a total of 21,600.
There is yet
another significance of the number 108. According to Hindu astrology,
there are in each horoscope, 9 planets, which are always in motion.
Then there are 27 Nakshatras (stars), which are again divided into 12
Rashis (houses). There are 2 ½ Nakshatras in each Rashi. The 12 Rashis
multiplied by the number of planets, that is, 9, gives us a total of
108 (12x9=108). Using the 108-beaded japamala, the seeker attempts to
purify his horoscope and mitigate planetary ill-effects with the help
of divine grace.
The central bead of the japamala is
called the 'Meru'. This is a reference point which tells you when the
seeker finishes an entire round. Spiritually speaking, the Meru also
denotes an obstacle that has been crossed while on the path toward
spirituality. This also signifies the removal of some more ignorance.
The japamala is referred to as the Tasbi in Islam and the rosary in
Christianity.
Hindus chant the Raksha Stotra before sitting in
Japa. This is done in order to ask for protection and to drive away the
evil spirits that act as obstacles in the way of concentration and
meditation.
Torans
are decorative hangings placed at the doorstep of households. Most
Hindu households hang torans on their thresholds. Torans come in many
varieties. While you can have the ordinary flower torans, there are
also cloth, plastic and bead torans, some of which are elaborately
strung together. Some cloth torans also have quaint designs and
patchwork done on them, which make them brilliant pieces of art and a
joy to behold!
Torans are believed to be auspicious, as they
help in warding off evil spirits. It is believed that negative forces
cannot make their way past the doorstep when the presence of the Toran
guards the house. Hanging the toran on festive days is also meant to
greet the gods visiting the household on that day.
At
the end of the Puja, there is again an aarati with the devotee again
waving the aarati plate in front of the Lord, singing the traditional
concluding bhajans and finally consuming the Prasad and distributing it
to those present.
It should be noted that the Puja is not
merely a ritual to be conducted merely as an aid to achieving something
material in life. Minor lapses in the rituals do not matter at all -
after all, these are mere symbolisms. Performing rituals without having
the bhakti (devotion) within has no meaning either. What really matters
here is true devotion and the seeker attaining true peace, happiness
and joy, through the course of his spiritual journey.
As Lord Krishna states in the Bhagavad Gita,
"Patram Pushpam Phalam Toyam
Yo Mey Bhaktya Prayacchati
Tad
Aham Bhakty-upahritam
Asnaami
Prayatatmanah"
The translation of
the above is:
"I accept a leaf, flower, fruit or water
Or whatever is offered with devotion"
This article was written by:
Priya Viswanathan, a teacher/performer of Bharata Natyam, Classical Music and Classical Instrumental Veena. A recipient of several awards for both music and dance, Priya is also a freelance writer online. She currently writes for About.com, a subsidiary of IAC - the parent company of Ask.com. (http://mobiledevices.about.com)